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Big R Stores, Inc. mission is to serve as an integral part of their communities and provide the wide-ranging Midwest lifestyles with welcoming retail experience and quality merchandise at everyday low prices.


Big R Store employees live the rural, town and weekender lifestyles of their customers, and can offer their experience with farm pet, housewares, lawn and garden and clothing products to fit all Midwest family needs.
 
Big R Stores believes strongly to invest in each community where they are located, contributing to and supporting, but not limited to local teams, charities, schools, 4-H, FFA, Humane Society and the Chambers of Commerce.